Circular Economy: Designing Out Waste From Daily Life

In today’s world, waste has become one of the biggest challenges we face. From overflowing landfills to oceans filled with plastic, the “take-make-dispose” culture has left our planet struggling to cope. But what if we could design our lives, businesses, and systems in a way where waste doesn’t even exist? That’s exactly what the circular … Read more

Greenwashing: When Is It Illegal? Understanding the Boundaries of Eco-Marketing

In today’s world, companies increasingly showcase their commitment to sustainability. From recyclable packaging to “carbon-neutral” services, green marketing is on the rise. But what happens when these eco-friendly claims don’t match reality? This practice, known as greenwashing, misleads consumers and harms genuine sustainability efforts. For consumers in TIER-1 countries—like the United States, United Kingdom, Canada, … Read more