eco-friendly marketing

Greenwashing and Environmental Claims: New Consumer Protections

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In recent years, sustainability has become more than a buzzword—it’s a powerful force shaping consumer choices, corporate strategies, and laws around the world. Companies today understand that customers want eco-friendly products and services, but not all “green” claims are real. This is where greenwashing—the practice of misleading consumers with false or exaggerated environmental claims—comes into play. … Read more

Greenwashing: When Is It Illegal? Understanding the Boundaries of Eco-Marketing

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In today’s world, companies increasingly showcase their commitment to sustainability. From recyclable packaging to “carbon-neutral” services, green marketing is on the rise. But what happens when these eco-friendly claims don’t match reality? This practice, known as greenwashing, misleads consumers and harms genuine sustainability efforts. For consumers in TIER-1 countries—like the United States, United Kingdom, Canada, … Read more